Donalam

AFV Beltrame Group: Logo immersion at Made in Steel – Pav. 22 Stand Q31Made in Steel: come to visit us – Pav. 22- Booth Q31

This year, the AFV Beltrame Group stand at Made in Steel - Conference & Exhibition features an enormous logo, which surrounds visitors from all sides, embracing and involving them in the internal space. In a context where the majority of the booths are rich in information and overloaded with visual details, focusing attention solely on the logo suggests the idea that no additional elements are necessary to attract attention. Eliminating the superfluous to concentrate on the essential, a choice also confirmed in the minimalist color scheme used that reinforces this concept. For historic brands like ours, established in 1896, the big logo highlights the company's longevity and heritage, through a consolidated symbol that speaks for itself, without needing to add anything else. The engagement (both quantitative in terms of attendance and qualitative focusing on the depth of interaction with all customers, suppliers, and friends who are coming to visit us in these three days of exhibition) reveals the nuances that connect individuals to the brand, offering a cross-section of the true essence of connection. Engagement maps that invisible territory where value identification and active participation merge into a shared experience. And sharing creates spaces for #interaction, #dialogue and #exchange: the true soul of the Made in Steel fair.