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The sustainability challenge for a concrete Green Deal

The environmental transition is not a distant goal: it is a concrete reality, made up of strategic choices, investments and measurable results.

The Beltrame Group, by obtaining the Global Steel Climate Council® (GSCC®) emissions certification – the first European producer to achieve this goal – and with the consolidation of #Chalibria, carbon neutral certified steel, proves that it is possible to combine industry and sustainability, vision and concreteness.

But while industry has already done its part, the market is not yet ready to recognise the value of ‘green’ steel.

Today, there are no economic incentives, no regulated demand, and no shared system for labelling low-emission products.

This means that those who have invested in #decarbonisation find themselves competing with those who have not, without any recognition of the environmental value generated.

This is where a change of pace is needed. We need a collective commitment, public and private, to build a market that rewards #sustainability. We need far-sighted industrial policies, dedicated financial instruments, construction tenders that include environmental criteria, a clear and shared taxonomy.

In short, we need a Green Deal that does not remain on paper, but becomes an engine of competitiveness and innovation.

The transition must be supported, guided and made accessible to all. Because only in this way will we be able to build a future in which steel – and with it the entire European manufacturing industry – is truly the protagonist of a more sustainable economy.

Thanks to Meneghello Matteo for the in-depth interview in Il Sole 24 Ore with Carlo Beltrame and Raffaele Ruella on these issues.