Events

University-enterprise dialogue: excellent synergy between IUSVE students and AFV Beltrame Group

The ‘Marketing and Budgeting 2025 Workshop’, which saw the students of the Degree Course in Creativity and Communication Design at the IUSVE - Salesian University Institute of Venice, engaged in a concrete challenge alongside the AFV Beltrame Group, came to a successful conclusion. The brief? To strengthen internal communication and, in particular, to enhance corporate welfare services. 'We deeply believe in the value of internal communication as a cultural and managerial lever. Welfare is a pillar of our strategy,' said Barbara Beltrame Giacomello, Group Vice President. In just under two weeks, the students analysed the organisational context, studied internal audiences, designed strategies and defined KPIs. The result? A range of concrete, sustainable and value-generating proposals. ‘We were impressed by the students' serious and creative approach. The comparison with their perspectives stimulated us a lot,' commented Giulia Caruso, Group HR Management Director & Deputy CHRO. The workshop, coordinated by Prof. Alberto Mason, to whom our thanks go, demonstrated once again how the dialogue between education and business is a strategic lever for growth and innovation.